Strategic B2B Sales & Product Strategy
Driving growth, clarity & commercial impact across enterprise tech.
Core Focus
I help B2B companies build high-leverage revenue functions by aligning product, sales, and strategy. Over 12+ years, I’ve led go-to-market motions, structured complex enterprise deals, and advised on product-market fit – with a focus on sustainable growth.
Commercial Strategy
Structuring growth and monetization levers across markets and segments.
Go-to-Market Design
Defining GTM models that bridge vision, velocity, and execution.
Product–Revenue Alignment
Connecting product strategy with commercial outcomes and feedback loops.
Enterprise Deal Advisory
Orchestrating complex deals with strategic, legal, and political layers.
Growth & Positioning Advisory
Helping tech firms sharpen narrative, ICP focus, and sales strategy.
Remote Operating Models
Designing async-ready, outcome-driven team structures across functions.
Strategic Engagements
I partner with founders, commercial leaders, and investors to unlock growth at inflection points – whether entering new markets, repositioning a product, or realigning a go-to-market motion.
My value lies in identifying leverage: what to fix, what to build, and what to ignore – fast, and with executive focus.
Revenue Architecture & Go-to-Market Strategy
- Designing GTM frameworks for €10M–€100M+ trajectories
- Building sales motions aligned with product maturity and market dynamics
- Clarifying ownership between marketing, sales, and product teams
- Optimizing pricing, packaging, and sales ops to unlock velocity
- Supporting international expansion and new segment entry
Executive Sparring & Commercial Advisory
- Coaching revenue leaders through complex enterprise deals
- Framing commercial narratives for investor or board readiness
- Advising on sales team restructuring during hypergrowth or turnaround
- Providing outside-in validation of GTM or monetization strategies
- Aligning stakeholders on strategic priorities and resourcing